The Master of Arts in Mass Communications program offers a comprehensive foundation in the theories, methodologies, and research essential for the study of media and communication phenomena in both domestic and international settings. The curriculum encompasses an examination of the historical progression and development of communication research, coupled with a critical evaluation of contemporary theories within the discipline. This curriculum encompasses an examination of media production, organisational structures and control mechanisms, the dissemination of news at local, national and international levels, the evolving roles of traditional and new media in the political landscape, communication policies and regulatory frameworks, as well as cross-cultural media and communication systems.

The course will provide you with the opportunity to critically engage with current discussions regarding the social, political, and cultural functions of media and communication in modern societies. You will explore the quantitative and qualitative techniques and methodologies required for analysing all facets of the communication process, encompassing media organizations, media professionals, and production, as well as media content, audiences, and cultural consumption.

Career Paths

The Master’s degree will showcase to prospective employers your extensive expertise in your specific field, potentially giving you an advantage in the job market. The program places a strong focus on research techniques and training, which will have real-world applicability in the professional environment.

Some of the main career paths include new media companies, as well as traditional media outlets with a digital presence, international news services, government agencies (e.g. public information, education, healthcare), advertising agencies, public relations firms, and numerous other organizations.